Epson projects as Australian Fashion Council host innovation and sustainability showcase at Kirribilli House

May 2024

Epson projects as Australian Fashion Council host innovation and sustainability showcase at Kirribilli House

SYDNEY, 13 May 2024 – The Australian Fashion Council (AFC) with Jodie Haydon, Partner of the Prime Minister, hosted an Australian fashion sustainability event attended by leading Australian fashion designers, industry allies and government officials. Three Australian-made innovations pushing the industry's environmental transition were projected throughout Kirribilli House thanks to Epson Australia, AFC's print and projection technology partner.

Adrian Jones, co-founder Blocktexx and Priscilla Dickason, Epson Australia Corporate Marketing Manager ANZ

Australian Fashion Council FashTech Lab: Supported by four local Australian technology partners (Style Atlas, Bandicoot Imaging, Couture Cad and Ponz Studio), FashTech Lab piloted 15 Australian brands who achieved savings on cost, time, carbon, water and textile waste by transitioning from physical sampling to digital sampling. The project also highlights the potential to keep jobs and digital skills local

Mud to Marle: The 2023 Country Road Climate Fund winner led by Full Circle Fibres, Deakin University and textile manufacturer Loomtex, transforms low-value Australian wool and Australian cotton into a natural high-value yarn.

“Mud to Marle demonstrates full manufacturing capability from growing to sewing, showing that, contrary to popular belief, it actually is possible to innovate, create and scale low-impact and circular textile solutions in Australia,” said Full Circle Fibres Founder, Meriel Chamberlin

BlockTexx: BlockTexx is an Australian clean technology company that recovers polyester and cellulose from textiles and clothing, creating a global solution for hard to recycle clothing blends

Adrian Jones, Co-founder of Blocktexx said, “Our advanced technology, chemistry and manufacturing are key to unlocking the potential for future materials. Thousands of tonnes of textiles are being diverted from landfill annually through our commercial scale textile recovery facility.”

Each activation uses proprietary technology and innovation and places a spotlight on the potential for Australia to be globally competitive. The key message of the evening was that with collaboration, technology can position the Australian fashion industry as a leader of responsibly made, high quality, design-led clothing and textiles.

Epson projection at the Australian fashion sustainability event

Jaana Quaintance-James, CEO of the AFC, stated "A small snapshot of our industry’s huge potential was on display this evening. While we can never compete with labour costs overseas, we can gain a competitive edge globally by leveraging the raw fibres here in Australia and right shoring, with advanced technology. Australia, with its beautiful cotton and wool, burgeoning capability and creative talent, has such a unique position that has the potential to push us into a world leading position.”

(l-r) Jac Hunt, co-founder Jac + Jack, Mary-Lou Ryan, co-founder bassike, Alex Schuman, CEO Carla Zampatti, Bianca Spender, Founder Bianca Spender Jaana Quaintance-James, CEO AFC, Jodie Haydon, Marianne Perkovic, Chair AFC Board, Margie Woods, Founder Viktoria & Woods

Quaintance-James continued “With the right investment, collaboration and innovative technologies, Australia has all of the ingredients to become renowned globally for high-quality, design-led, responsibly made and circular clothing. And with this, will come jobs and the skills of the future that can provide economic security for our 77% female-powered workforce. Fashion, as beautiful as it is on the runways, is a serious $27.2b business and has the potential to become so much more.”

The Australian Fashion Council looks forward to further industry collaboration to accelerate its commitment to innovation and sustainability, with their technology partners including Epson. Together, we can create a thriving, more sustainable and globally competitive Australian fashion industry.

Notable attendees:
Jodie Haydon (Partner of the Prime Minister), the Hon. Tanya Plibersek MP (Minister of Environment and Water), the Hon. Penny Sharpe (NSW Minister for the Environment), Hon. John Graham (NSW Minister for the Arts), Hon. Sarah Kaine (Member of the NSW Legislative Council), Yvonne Weldon and Adam Worling (City of Sydney).

Marianne Perkovic (AFC Chair), Helen Waldron (Ai Group & AFC Board), Alex Schuman (Carla Zampatti & AFC Board), Yatu Widders-Hunt (Cox Inall Ridgeway & AFC Board), Nathan Mattock (Marque Lawyers & AFC Board), Courtney Miller (The Next Generation), Edwina McCann (Vogue), Charlee Fraser (First Nations Fashion + Design), Ainsley Simpson (Seamless), Lisa Havilah (Powerhouse Museum), Louise Herron (Sydney Opera House), Clare Press (Wardrobe Crisis), Bridget Veals (David Jones).

Mary-Lou Ryan (bassike), Marc Freeman (Camilla and Marc), Jacqueline Hunt (Jac+Jack), Denni Francisco (Ngali), Margie Woods (Vik + Woods), Bianca Spender, Genevieve Smart (Ginger & Smart), Marnie Goding (Elk), Kit Willow (KitX), Pip Edwards (P.E Nation), Zoltan Csaki (Citizen Wolf).

Picture credit
Adrian Jones, co-founder Blocktexx and Priscilla Dickason, Epson Australia Corporate Marketing Manager ANZ
Epson projection at the Australian fashion sustainability event
(l-r) Jac Hunt, co-founder Jac + Jack, Mary-Lou Ryan, co-founder bassike, Alex Schuman, CEO Carla Zampatti, Bianca Spender, Founder Bianca Spender
Jaana Quaintance-James, CEO AFC, Jodie Haydon, Marianne Perkovic, Chair AFC Board, Margie Woods, Founder Viktoria & Woods

Images available to download here

Jaana Quaintance-James, CEO of the AFC Speech can be viewed here

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